Max found a valuable partner in his son, Phil Wilson, who soon joined him to carry forward the legacy of Lift-Tex. Phil's business acumen complemented Max's innovative spirit, propelling the company's growth beyond the confines of their garage to its inaugural warehouse. Together, they forged ahead, leveraging Phil's strategic insights and Max's ingenuity to meet the evolving needs of their expanding customer base. Their collaborative efforts bore fruit as they ventured into uncharted territory, introducing a myriad of innovative products to cater to the burgeoning demand within the boat lift industry. This relentless pursuit of innovation not only solidified Lift-Tex's position in the market but also paved the way for its diversification into a wide array of boat lift-related offerings.
As Lift-Tex continued its upward trajectory, a new generation stepped into the fold with the arrival of Max's grandson and Phil's son. Armed with a fresh perspective honed at Texas Christian University, the company underwent a transformative rebranding, emerging as Boat Hoist USA. Jeff's youthful vigor and innate sales acumen, coupled with Phil's astute business acumen and Max's pioneering innovation, formed a formidable trifecta. Together, they spearheaded an unprecedented era of growth and expansion, propelling Boat Hoist USA to new heights. With expanding warehouses and markets growing around the nation, the company transcended its humble beginnings. What once comprised a mere handful of employees blossomed into a multifaceted organization, boasting diverse divisions, a plethora of products, and a continuous stream of groundbreaking innovations.
As time marched forward, Max inevitably reached the milestone of retirement, entrusting the reins of the company to his son and grandson to carry forward its legacy. Under their stewardship, the company remained steadfast in its commitment to innovation, pushing the boundaries of boat lifts, cradle designs, and other solutions tailored to meet customers' waterfront requirements.
In a strategic move to reflect its comprehensive offerings within the boat lift industry, Boat Hoist USA transitioned to the abbreviated name BH-USA. This change symbolized the company's evolution beyond solely boat hoists to encompass various facets of the industry. Under the continued leadership of Jeff and Phil, BH-USA experienced sustained growth and expansion. As Phil gradually transitioned towards retirement, Jeff assumed the mantle of leadership, poised to uphold and advance the company's esteemed tradition.
BH-USA is a well-established, family-owned, and operated company that boasts over four decades of expertise in the boat lift industry.
Our state-of-the-art boat hoists are meticulously manufactured with utmost precision at our facility in Longview, Texas. Setting us apart from the competition, our hoists are the only ones on the market that come with a lifetime warranty. Designed to outperform and outlast other brands, our hoists offer superior lifting capacity, smoother operation, and unparalleled durability. Consequently, they have become the preferred choice for professional installers, dock and pier construction companies, and marine contractors across the nation. We proudly supply our products to dealers and contractors nationwide.
At BH-USA, we believe in delivering exceptional value to our customers. With our competitive pricing and swift order fulfillment, you can expect a seamless purchasing experience. Our vast warehouses stock one of the largest selections of dock and pier equipment in the country, ensuring we have the items you need readily available. Additionally, we are a leading supplier to dock and pier builders, cementing our position as a trusted industry partner.
Customer satisfaction and loyalty are the cornerstones of our business philosophy. Our long-standing commitment to providing outstanding service has earned us the trust of countless companies when it comes to procuring their supplies. Our highly motivated and extensively trained customer service department stands ready to assist you with every aspect of your order. It is our dedicated and knowledgeable staff that truly sets BH-USA apart as an industry leader, but it is our unwavering devotion to our customers that establishes us as the company you can rely on.
In addition to our direct channels, BH-USA products can also be found in reputable hardware stores and lumber yards. We encourage you to check your local market for our premium offerings.
If you are a builder, store owner, or dealer who has not yet partnered with us, we invite you to complete our online dealer application. Discover firsthand what BH-USA can do to enhance your business and meet your needs.
